About

Both in its product recommendations and the sustainable experiences it creates, ecofabulous is a trusted guide and inside source for the well-lived life. Founded by eco expert Zem Joaquin, it’s devoted to providing quick and usable recommendations with the latest need-to-know info. ecofabulous inspires and educates readers who don’t want to compromise style or quality but seek the recommendations of expert editors and designers.

Based in San Francisco, ecofabulous has quickly built a high level of trust with strict standards and an approachable tone. Both apply to its reader offerings: carefully vetted suggestions, guides, and newsletters featuring environmentally conscious beauty, fashion, home, kids, tech, and lifestyle products; and conversational online and off-line integrations, including interior design projects, brand programs with the likes of eBay and Intel, and curation of experiences such as the Modern Living Showhouse at Dwell on Design.

ecofabulous was born after Zem educated herself about product materials upon realizing that the items she was using in her home were toxic and intensifying her children’s asthma. The more she learned during the process of transforming her own home into a healthy environment, the less she was able to trust traditional products the way she once had. Inspired by her mentor William McDonough, whose Cradle to Cradle philosophy has galvanized many leaders, she advises international organizations with very high sustainability standards and is committed to providing credible recommendations for ecofabulous subscribers and fans.

You can learn more about the company through its manifesto, details about Zem and the team, and recommended sites. Please reach out with press and media inquiries or requests to access sponsorship information.