Power in Your Pants

Each year, a magnificent explosion of color erupts throughout India during the Festival of Colors, as people take to the streets to break down barriers and celebrate unity. So you better believe the ethical undies that draw their inspiration from this beautiful event put some oomph where the sun don’t shine.

The Pants to Poverty Festival of Colours new line of underwear is made to feel good in every sense of the word. Replete with organic cotton and dyes that are fully recycled within the factory, Pants to Poverty undies are completely free from pesticides, chemicals and exploitation, and full of fun and vibrancy that feels incredibly soft next to your skin. Because what’s in your pants really does count!

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